EP Huddle #13
We talk every day about outsourcing.
Outsourcing can carry a negative connotation. But, outsourcing is more common that we think. We already hire landscapers, mechanics, accountants and cleaning services. These are outsourced services that we could all learn to do ourselves, but we don't.
Instead, we go to a professional who does it every day. We pay the service charges and find something else more valuable (financially or leisurely) to do with our time. Outsourcing is the act of hiring someone else who's probably much better than you are at a specific trade, to accomplish that work for you and let you use your time in a different, more valuable way.
In our business, we hire specialists to help us. We have a CPA firm that helps us with our books and provides us with valuable financial advice. And, instead of hiring an in-house attorney, we've worked with small business attorneys to ensure our compliance and adherence to important rules and regulations.
Companies hire us to give a sales and marketing department that they couldn't have otherwise. Here are a few reasons this makes sense.
Companies hire us to lead their sales and marketing campaigns because:
As a team:
What is the core competency of your organization? What areas challenge your company? What ways can you look to partner with outside organizations to help add true value to your company? If you worked with specialists to focus on projects that aren't in your wheelhouse, how can you best use your time to increase your value within the company? Every department manager should be thinking about this periodically.
Listen to EP senior leadership discuss all things sales with some of the brightest sales consultants, authors, and entrepreneurs in the country!
All departments within an organization should have a daily 10 minute quick meeting. People call these huddles, stand-ups, meetings, etc. Here you'll find ours.