EP Huddle #39
Using collateral throughout the sales process is a great way to help drive new opportunities into the pipeline, convert opportunities into sales, and engage new customers to ensure maximum usage and engagement. Here are a few key ideas for utilizing collateral effectively to drive revenue.
As a team:
Take inventory of what you already do. What is missing? What information can you create to further assist prospects, qualified opportunities and new customers? Who in your organization can create these documents or videos? If you need to outsource some of this to a designer or a marketing firm, have you vetted these companies yet? If not, plan to get a few different quotes and scope of work proposals to ensure you're choosing the right partner who can help you with all of your collateral needs.
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