Dan Hersh had the opportunity to chat with Larry Levine. Larry has been in the B2B sales field for 30 years now and has built quite the following. He originally started selling office technology and eventually moved into managed services and document management solutions.
Today, Larry coaches B2B sales professionals across the country while promoting his book, “Selling from the Heart”.
He told Dan about a time in his career where his normal sales tactics were tested, and eventually changed through an event that altered the way he looked at sales. The idea that being vulnerable can be used as a strength instead of a weakness, was an interesting concept brought out by this event. And, the importance of having an open, honest and transparent dialogue with your prospects will eventually lead to a lasting relationship. They discuss how the nature of customer service is reactive, and that you must be proactive to give your clients the amount of care and respect they deserve.
Throughout this conversation, Dan and Larry really dive into the importance of caring about those we serve, and how being genuine and honest can lead to very fulfilling relationships.
To learn more about Larry and his book, "Selling from the Heart", visit his website where you can read the first three chapters of the book for free.
Listen to EP senior leadership discuss all things sales with some of the brightest sales consultants, authors, and entrepreneurs in the country!
All departments within an organization should have a daily 10 minute quick meeting. People call these huddles, stand-ups, meetings, etc. Here you'll find ours.