The Engaged Prospect Podcast - Interview with Bob Burg, co-author of the business bestselling book, "The Go-Giver".
Dan Hersh had the opportunity to talk with Bob Burg, who regularly speaks to audiences across the country about sales principles and strategies.
Known for his book “Endless Referrals,” he is here to discuss another one of his newer books, “The Go-Giver", which in just three weeks, shot up to number six on The Wall Street Journal’s Business Bestsellers. This is not a new kind of success for Bob though, as this is his fourth book to sell over 250,000 copies. Having co-authored with another successful entrepreneur, John David Mann, they wanted to write a book that shifts the focus of a salesman in a positive and revitalized manner.
In this conversation, Bob discusses with Dan how, and why he decided to write “The Go-Giver”, while touching on some of the key concepts it addresses. Throughout the talk, they focus on the main idea of “The Go-Giver,” which is how salespeople can bring value to those they serve. He talks about how to quickly and sustainably build lasting relationships by understanding how to shift one's focus from getting-to-giving, hence the title of the book.
They also converse about some factors that make up good salespeople, while using personal accounts and experiences to better shape and validate the answers they give. As Dan and Bob go through this discussion, they touch on many aspects on how to improve not only as a salesman / saleswoman, but as a person. That is due to the fact that the advice being given during this conversation can be utilized in other areas of life, outside the office. He hopes this book will aid in changing modern sales philosophies by writing what he calls in his own words, a “business parable.”
You can learn more about Bob Burg at his website https://burg.com/, and to purchase “The Go-Giver”, “Endless Referrals”, and many more of his books, visit https://thegogiver.com/endless-referrals/.
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