by Dan Hersh
President, Engaged Prospect
In last month’s blog, we discussed effective strategies for job design and role responsibilities in sales. Better hiring, easier training and more productive employees is one benefit of putting people in the right places within your organization. Not only is effective design good for your company’s revenue, but it’s also critical to providing really good customer (and prospect) service.
Now that the responsibilities are in-line, let's look at ways to most effectively manage the day-to-day. And, we'll identify key investment areas to increase efficiency and sales.
A missing piece in many sales organizations is an effective back-end process and proper workflow. Just like in manufacturing or product development, it’s important to ensure maximum activity, focus and quality throughout the sales cycle. Here are some ways to ensure you’re making the most out of your sales and marketing investment to grow business and acquire new customers.
Sales Process, Operations and Technology
Process: Best practices
Operations: Use data in everything you do
Sales Technology: Tools to sell more and maximize efficiency
I hope this overview gave you a better understanding of some of the key behind the scenes components in sales and marketing. I believe it’s extremely important to align your sales personnel in the right way to get maximum impact in your results. I also think it’s critical to ensure you have a great sales and marketing operations focus, along with the proper technology and process to maximize efficiency and strategically run your sales department.
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