by Dan Hersh
President, Engaged Prospect
We learn from our clients and prospective clients that sales and marketing is often an "afterthought department". Effective sales isn't as easy as it seems, but doesn't it seem really easy?
Product development, finance and operations require specific training and experience. Why doesn't sales? Many businesses have sales teams that are "good enough", but not great. And sales leaders have climbed the corporate ladder because of previous success as a producer. But too often we see that this strategy isn't effective.
Sales is a high-level profession that requires excellence in the areas of personality, problem solving, activity, energy, strategy and research, among many others.
Engaged Prospect is an organization dedicated to selling. We take it as a serious job, and think that training, education and experience are important.
See what the Harvard Business Review thinks about it, and of the future of professional selling...
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