After a conference, be sure to follow up with anyone you spoke with at the conference. Whether they gave you an email, phone number, or LinkedIn profile, prepare a message to send to them.
You can write something along the lines of:
It was a pleasure speaking with you at the [INSERT CONFERENCE NAME]. I really enjoyed our conversation and getting to know about your experience with [TOPIC]. I just wanted to follow up and see if you had 10 minutes this week to further discuss whether or not [YOUR COMPANY] will be a good fit for [THEIR COMPANY]. Let me know what works best for your schedule.”
This message can certainly be changed and should absolutely be personalized, but this message sample provides you a template of how your follow up messages can sound. It is crucial to follow up within 48 hours of the event so that you are still “fresh” in their minds and can easily connect.
Share Your Content
Hopefully, you took videos and photos while at the conference. If it is not your responsibility to post on your company’s social media, do not forget to pass along all of your content to the respected party. Your marketing person WILL THANK YOU for providing them with awesome content. You can also re-post this on your LinkedIn and encourage your co-workers to do the same. Sharing valuable content such as this helps to boost credibility and provides marketing opportunities.
Want to learn more? Check out our podcast Episode where we give you the 411 on conferences.
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