EP Huddle #17
Email open rates are an important metric in sales and marketing. Several factors influence open rate such as industry, frequency of email (1st email to a prospect vs. 20th newsletter to a great customer), personal email vs. marketing email and many other factors.
Consider this quick tip to improve your email open rate, no matter what other variables are in play.
Call them either a day or two before the email, or a day after. We've monitored email open rates over the course of several years with hundreds of thousands of phone calls and emails. Email campaigns that are tied to a recent phone call are opened 4 times more than emails alone.
Reference your call in the email subject line, and it's very likely that your email open rates will increase dramatically.
As a team:
How will your team commit to this idea? How will you measure improvements? As you think about this tip, consider ways that you can increase your outbound call counts to try and connect with prospects/customers receiving marketing emails that are sent directly from sales.
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