Six Technologies Your Inside Sales Team Needs to Hit Targets, Beat Your Competitors and Increase Production
EP Huddle #51
Inside sales is the most productive and cost-effective manner for selling in business-to-business. The cost of customer acquisition is typically lower than utilizing a field sales team, and the coverage and personalized communication far exceeds a marketing only approach. If your business needs conversations with prospects to close deals, then inside sales is probably one department you must have.
Here are six technology solutions that your inside sales team must have in order to have the most effective and cost-efficient process.
Uncertain of any of these technologies? Want to learn more about how your company can have access to all of these tools? Contact us below to discuss.
As a team:
How can you leverage technology to have higher efficiency? Where do your salespeople spend time other than talking to customers? And, would leveraging technology help to increase the number of conversations each day? The answer is probably yes. If so, develop a plan (and a budget) to increase your sales technology to enable your team to produce better results and spend more time in front of prospects.
EP Huddle #50
Engaged Prospect is often asked two questions regarding contact lists and leads. 1) People mistake our work as an inside sales outsourcing company as simply giving our clients a list of contacts that they can call and try to sell to. That's not what we do. Learn More. 2) We're also asked, "how do you get your contact database to prospect for new business for your clients (or for yourselves)?" Here's how.
Building a contact list and finding the right targets is one of the most important things a company can do for its salespeople. Many companies require the sales team builds a list themselves. While this is sometimes the only way to generate new contacts, this activity is also a time commitment that takes salespeople away from having conversations and selling.
Here are six tips for generating contact lists to help drive conversations and new business.
As a team:
Discuss with your marketing and IT teams how you can better develop contact lists for your sales team. Talk with your sales team about their own contact generation. Ask them how much time they're spending "harvesting" leads from online websites. If the answer is more than 10% of their time, you need to implement the above six steps. Too much time away from actual selling is costing your company a lot of money.
EP Huddle #49
Sales training is an ongoing function that every organization needs to commit to from the day it begins selling in the market. But, too often we find that companies stop their training programs after a new employee has spent 30, 60 or 90 days in the role. And, according to a 2013 DePaul University study, 60% of firms stopped the sales onboarding and training process after only 30 days after hire. Explore Study
Over the past 15 years, inside sales has become a more effective and much more productive method of getting a service or product to market. Sure, field sales still has its place in the workforce (we believe field sales is critical too), but inside sales has many benefits that field sales does not. A) More prospects can be targeted in a day by inside sales. B) Presentations can be given over Skype, Web-Ex, etc. C) Cost of customer acquisition is lower. And...
D) Training can be done in real-time, and is more consistent with an inside sales team than with a team of field reps spread across a geographical region. Here are 6 areas to focus on when thinking about your inside sales training program.
As a team:
Who is responsible for sales training in your company? What is your philosophy? Are key employees dedicating daily attention to the sales team to help them develop and continue to improve?
Inside sales mirrors athletics in the sense that practice makes perfect, and key behaviors are instilled in people over time. Good performance relies on consistent coaching.
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