As the holiday season winds down and the new year begins, I wanted to take a moment to recognize where we've come over the last year and highlight some of the fortunate opportunities 2018 brought the employees and partners of Engaged Prospect
In 2018, we were able to add 14 new clients to our organization. The trust and responsibility given to us by our partners is truly awesome. As the front-line sales effort for companies all over the country and in a variety of industries, we take our job seriously to help our clients turn their growth goals into reality.
"Thank you" to all of the talented business leaders who have trusted us with their companies. We appreciate the support, guidance, training and hard work you've given us to help drive new customers to your organization. We look forward to an even better 2019.
Our staff grew by more than 3 times over the past year. Our team is doing a great job helping onboard new employees, and their focus on cross-training and role playing has led to increased production across the board. A few promotions have occurred over the past year, showcasing the great opportunity at EP as growth continues.
This staffing increase has also led to our acquisition of additional office space. We have now become one of our building's largest tenants. Pictures to come shortly after the new year!
Our marketing department is growing. What was a brand new (one person) role in December 2017 grew to a small team of two excellent marketers. We're about 3 weeks from bringing on our third marketing professional, and our focus will be to continue to build our creative capabilities for our clients. As we continue to grow this department, our services should provide great opportunities to help increase brand awareness and customer conversions for our partners.
Besides growth, another key 2018 goal was to get to the place to provide health insurance and other employment benefits to our employees. On January 1, 2019, health insurance will begin for our employees and their families. A key achievement for all of us after months of research and consideration.
Our Training and Our Technology:
Several other key investments have been made to help make 2019 a bigger success for EP and for all of our clients.
We've continued our serious investment in Peak Performance Management, an award winning Pittsburgh based sales training company. Our work with the organization in the 2nd half of 2018 led to faster onboarding, improved sales results across the board, and an easier way for all of our staff to cross-train and help each other improve on a daily basis.
We are scaling this project in 2019 and we are investing even more heavily in our teams and their partners. We also hope to find the best way to help our partners grow in their sales journeys. We've discussed adding our clients to our training program and finding ways to include them in the educational process we're adding for our internal team.
We're also investing heavily in our technology resources. We've decided to add several key sales acceleration solutions to our tech stack, which will help increase customer acquisition for our clients, and also make our ramp-up times more effective.
We expect our key investments in 2018 to pay off significantly in 2019 for our clients!
Happy New Year!
President, Engaged Prospect
Sophomore. International Business & Italian Major at John Carroll University
Sales Associate at J. Crew Mercantile and intern at Engaged Prospect
Why did you come to work with EP?
I was first introduced to EP one day at my J. Crew job when I met Hannah, an EP sales rep, trying to use her old John Carroll email address to utilize the student discount. (Editors note: Hannah's always selling). After realizing we both had not only attended the same school, but also are International Business majors, she quickly brought up internship opportunities at EP! It has been great working with the team at EP, exploring their network of clients, and having a chance to work with different marketing techniques.
What was your first sale?
In high school I worked at a clothing store and I remember helping a woman find an outfit for an upcoming wedding. Since it was last minute, she was stressed about not being able to find an outfit in time. After spending time with her, I put together an whole outfit and accessories that suited her style and the occasion.
How do you stay positive throughout the day?
Knowing that I am helping people or making their day a little better in some way has always been my biggest motivator.
How do you stay focused on achieving your goals?
I’m a very organized person and will write out color-coordinated lists and set reminders that help keep me on task and get things done.
Most unique reason you think you’re a good sales person?
I treat everyone as the individual that they are and focus on what is best for them.
What is your favorite thing to do outside of work?
I enjoy traveling and exploring new places with my friends and family. I have found that experiences mean so much more to me than material items, so I try to soak up as many new adventures that I possibly can!
A letter to the new class: February 2018 - Four new hires to help our education technology division grow.
Welcome back Hannah. Welcome aboard Jack, David and Danny. You four along with Bob are going to make one great sales team for our client.
Sam, your trainer, mentor and manager, is excellent and eager to transfer knowledge to you. With over 10 years of education and sales experience, Sam is quite possibly the best education technology inside sales manager in the country. His understanding of the market, knowledge of the customer and interest in helping school districts around the country is incredible. And, his ability to teach, coach and help sales people will no-doubt make a huge impact on your careers here at EP.
Like growth in any company, this experience has been stressful yet fun. To onboard four new hires (1/4 of our company), is nothing easy. But, we were lucky to find many excellent candidates, conduct dozens of interviews, and select the most excitable, energetic and professional group of new hires we could ask for.
Welcome to EP. Within a few days you were on the phones setting appointments and generating interest in demos. All of you were able to speak intelligently with prospects and demonstrate a great understanding of our client's value proposition.
You're making progress on understanding our business, the business of our client, and adding tremendous value towards hitting our sales goals and helping millions of students around the world.
We look forward to the excellent work you're about to do.
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