EP Huddle #14
Measuring return on investment from marketing efforts is one of the most important things a small business can do. Yet, it's rarely done. Why? It's hard.
Since small businesses don't have unlimited cash to invest in every marketing idea, it's important to make sure the money you do spend is generating awareness, leads and customers. In order to maximize the return on investment and make good choices about marketing opportunities in the future, consider the following steps for tracking your marketing results in the context of sales.
As at team:
What other ways can you track money and time you're spending on marketing campaigns? Talk with your team about how you can use the resources you currently have to track the above bullet points.
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